Don't underestimate it. Don't get counted out of the competition because your branding flashes someone back to the 80's. Looking updated is not overrated
Cottage Home came to us primarily for on-site website optimization as well as minor off-site and local optimization. Once we completed their website restructering and optimization, our next strategy was to focus on local search engines. Lastly, we designed and coded a custom Facebook page for them to connect with furniture lovers everwhere, which was another great portal to get more visitors to their site. Since our SEO work for cottage home, they appear on page 1 of Google for all of their requested keywords (20 total). They have seen an organic search traffic increase of 318% nationally, and a referral site traffic increase (primarily from Facebook) of 51%.
You can check out their Facebook page here.